A Brand Built From Passion
Our Story
Founded in 2015, Magic Needles is India’s leading name in knitting and crochet, bringing together premium yarns, handmade accessories, and thoughtfully crafted tools for makers of all kinds. What began as a small passion-led initiative has grown into a trusted brand that supports creativity, empowers artisans, and makes world-class knitting and crochet supplies accessible to everyone.
At Magic Needles, we believe that making something with your hands shows care, patience, and love. That belief shapes everything we do, from the yarns we develop to the communities we nurture.
Magic Needles began quietly, with my hands and a pair of needles. During a time when I was searching for purpose, knitting and crochet gave me something steady to hold on to. What started as a personal connection to craft slowly became something more, as people began asking for the pieces I was making and encouraging me to keep going.
If someone had told me years ago that a pair of knitting needles would help me process grief, find direction, connect me to thousands of women, and grow into a multi-crore handmade brand empowering over 300 artisans, I would never have believed it. Yet creativity has a quiet way of carrying us through our hardest moments, and I’ve learned that the most difficult roads often lead to the most beautiful destinations.
Over time, that small beginning grew into a brand built on creativity, care, and community. Even today, every yarn we develop and every product we create carries that same intention, to make something meaningful, lasting, and beautiful.
– Heena Patel, Founder
Crafting a Legacy of Quality and Creativity
Magic Needles blends Indian craftsmanship with global standards to create products that are both timeless and contemporary. From handmade accessories to premium yarns, each piece reflects attention to detail, thoughtful design, and respect for the craft.
As the brand grew, so did our understanding of the challenges faced by Indian knitters and crocheters. Access to consistent, high-quality yarns and tools was limited and expensive. That gap led to the creation of Hobby Store, our dedicated craft supply brand, proudly made in India and designed for beginners and experts alike.
Together, Magic Needles and Hobby Store form one creative ecosystem. One celebrates handmade artistry, the other empowers makers with reliable, beautiful materials.
Our Mission
To inspire creativity, empower communities, and deliver world-class knitting and crochet solutions while preserving the rich heritage of Indian craftsmanship.
Our Vision
To establish Magic Needles as a global leader in knitting and crochet, blending tradition with innovation and making India a hub for high-quality yarn production and exports.
The Founders
Heena Patel, Founder
With a lifelong love for knitting and crochet, Heena built Magic Needles from the belief that creativity can change lives. Her passion for preserving traditional crafts, supporting women artisans, and raising quality standards has shaped the brand into a trusted name across India and beyond.
Kalpesh Patel, Co-Founder
Kalpesh brings over two decades of experience in technology and business strategy. He has played a key role in building Magic Needles’ digital ecosystem, making the website not just a store, but a learning and discovery platform that guides makers at every step of their journey.
What Makes Magic Needles Unique
Our Growth Journey
From a small passion project to a global community of makers, our journey has been shaped by curiosity, persistence, and love for the craft.
- • Transitioned from importing yarns to manufacturing them in India under the Make in India initiative
- • Launched Hobby Store to meet the growing demand for premium craft supplies
- • Built a strong online presence serving customers in India and 35+ countries
- • Opened India’s first dedicated knitting and crochet flagship store in Mumbai, a space for learning, shopping, and community
Today, Magic Needles operates through its D2C website, leading ecommerce platforms, and a flagship retail store in Mumbai. The brand serves over 300,000 customers worldwide and supports a growing network of 300+ women artisans, each contributing to a shared dream.
With a scalable supply chain and trusted manufacturing partnerships, Magic Needles continues to grow with purpose. More than 60% of customers return to the brand, reflecting long-term trust, consistent quality, and strong community loyalty.
Recognised & Featured
Magic Needles has been featured by leading media platforms including The Better India | Economic Times | ET Now | Times of India | Economic Times | Outlook Business | The Week | Navbharat Times | Your Story | Razorpay | Meta and others for its work in craftsmanship, community building, and entrepreneurship.
Social Impact at Our Core
Sustainability, empowerment, and education guide every decision we make. By supporting women artisans, local manufacturers, and mindful production practices, we are building a future where creativity creates opportunity and craft becomes a livelihood.
Our Story is Still Unfolding
Magic Needles is more than a brand. It is a community of makers, dreamers, learners, and creators. Every stitch carries a story. Every yarn holds possibility. And every maker shows us that the simplest tools can create the most meaningful things.
Why we are considered the best knitting and crochet yarn store in India?